Now owned by longtime Utah broadcaster Craig Hanson, Simmons Media has changed its name to Redrock Broadcasting. The company owns and operates Mix 103.1, KOOL 98.9, and 102.3 Coyote Country in St. George.
Hanson said that the name change reflects his love for southern Utah and his desire to identify his stations with the local environment.
“We are excited to align our identity with the inspiring and unique landscape of southern Utah,” Hanson said. “We have a long and proud history of developing strong radio stations in Southern Utah and a heritage of accomplishment and success.”
Under Hanson’s direction, Simmons Media first entered the St. George market in 1986. Through his leadership, Hanson developed, ran, and eventually sold several successful Simmons Media radio stations in southern Utah to current owners Cherry Creek Radio and Canyon Media.
“We look forward to building upon our Simmons Media heritage to create new opportunities for the communities, consumers and customers we are privileged to serve,” Hanson stated.
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