By Adam Schwartz
“Keep it clean on the course” is the motto of a new golf apparel company named Six Down. Co-founder and president Jordan Bloxham began his company in Salt Lake City in 2013. Granted, he doesn’t have a Jordan Spieth or Tiger Woods to market his line, but his local following in Utah has grown substantially since his company’s inception.
Six Down’s core strength is the distinguishing look of its hats. It wants its core customers to stand out but not stick out on the golf course. The logo is simple yet trendy, and its variations enable golfers to choose between a vast selection of styles and color schemes. The hexagon-infused logo distinguishes the brand as culturally different from most mainstream golf companies, gearing towards a younger and more fashion-conscious demographic. Currently, its line of hats for both men and women includes styles such as “Flex Fit,” “Mesh,” and “Trucker.” It also has low-rise visors and will introduce a fitted flat-bill style with a 3D logo by mid to late February.
The main question that golfers contemplate is what exactly “Six Down” means. In its simplest terms, Six Down derives from the measurement of how far down in the ground the hole extends, as the bottom of the cup is 6 inches below the surface of the green.
As a startup company, Six Down has local, small-business appeal, and Bloxham wants to have a positive impact on the community. Its core category of hats for both men and women has strengthened the company’s initial goal of getting exposure from different outlets of the golf world including retail golf stores, golf courses, and even casinos. Currently, Six Down is sold exclusively at the Oasis, Coral Canyon, and Chimera golf courses and will be sold at Southgate in March. Six Down is also sold at Zions Golf, Impact Golf Center in Salt Lake City, and Eureka Casino and Resort. Hats can also be purchased online at 6downgolf.com.
Jordan’s line of hats will bring an affordable alternative to the casual golfer. I believe that Six Down’s styling will allow Bloxham’s core customers to wear the brand socially as well as on the course. Eventually, the company would like to expand its brand into polos, shirts, and performance wear. Bloxham hopes to infiltrate the golf industry by exposing his product through junior golf to help promote and grow the game of golf.
