On Aug. 3 from 8 a.m. to noon, the Utah Nonprofits Association, or UNA, will host a training workshop for nonprofit organizations entitled “How to Engage Your Organization’s Stakeholders,” presented by Bill Hulterstrom, CEO of United Way Utah County. The presentation will be given at DXATC Emergency Response Training Center in St. George. The session is part of UNA’s ongoing professional development program that provides comprehensive training to nonprofit organizations, their boards, volunteers, and key stakeholders.
“Today more than ever, organizations recognize and understand that a broader spectrum of internal and external stakeholders has a direct impact on their core mission,” said Dawn McLain, southern Utah committee chair. “Those that have nurtured deep levels of engagement are far more successful in shaping that impact to their advantage. The fact is, nonprofit organizations are increasingly expected to engage with their stakeholders, yet many struggle to do so effectively. It’s a challenging aspect for nonprofits of all sizes, even the largest, most successful organizations.”
The training program is targeted for UNA’s nonprofit membership base. However, any nonprofit organization can participate, and all participants can include key team members from their staff, board of directors, and volunteers.
Over the past 30 years, Bill Hulterstrom has conducted hundreds of workshops and trained or consulted with thousands of individuals in over 30 states and in Canada and Ghana. He has served as vice chair of America’s Service Commissions, a national nonprofit that works to improve national service and volunteering. He has served as first vice chair of the Utah Commission on Volunteers and as co-chair of the Utah County Homeless Coordinating Committee. Locally, he also serves on the boards of Hogle Zoo, Intermountain Healthcare, and Mountainland Head Start. He has also served as president of the board of Utah Directors of Volunteers and is former chairman of Mountainlands Family Health Center.
“This is an opportunity for local charities to learn from best practices presented by an experienced community leader,” McLain said.
The first half of the session will provide participants opportunities to participate in an interactive discussion focusing on the successes as well as challenges of engaging your most important stakeholders, your board. The second part of the session will focus on engaging volunteers and donors using simple marketing principles.
The fee is $35 for UNA members and $60 for nonmembers. A “buy one get one free” is offered. Once registration is completed by the first attendee, he or she can email McLain at dawn@writeituponline.com with the name and email address of the additional attendee. Registration can be completed at utahnonprofits.org. DXATC Emergency Response Training Center is located at 610 S. Airport Road Room in St. George.
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