Wes Bledsoe, a sophomore at Dixie State University majoring in communication, came up with the idea for an Internet marketing company a few years ago while working for Ydraw, a St. George-based company that uses animation with hand drawings. Bledsoe, 25, of Kaysville, said it dawned upon him that clients were having a hard time marketing their businesses through videos that cost them $8,000 to $10,000 to make. He trained his clients on marketing the videos.
“We would have a consultation call, and I walked them through how to set up ads,” Bledsoe said.
As a result of this experience, Bledsoe established Yinc Marketing, later recruiting two classmates: recent Dixie State University communication graduates Nicole Weisbrich and Taylor Timothy. Bledsoe is the chief marketing officer, Weisbrich is vice president of marketing, and Timothy is the video production manager.
Weisbrich, of Farmington, said Bledsoe called her up and asked, “Do you want a job?” Both she and Timothy, of Brigham City, accepted.
The three executives operate a business that generates leads through marketing. They share the first floor of Tabernacle Towers at 249 E. Tabernacle St. in St. George with Ydraw.
They drive online traffic for their clients on Facebook and YouTube, and they advertise Yinc Marketing on their Facebook page. Their clients use those promotions to lead to sales.
“We’ve got clients all over the nation because we focus on Internet marketing,” Weisbrich said. “It’s more putting our clients’ message in front of the right audience.”
For example, Yinc Marketing tries to target diabetics on behalf of a company near Salt Lake City that sells sugar-free chocolate products. According to the Yinc Marketing website: “Obscurity is the #1 problem facing your business. It’s our job to find your target audience and put your message in front of them.”
“With Facebook, you can target people that have ‘likes,’” Weisbrich said.
While Weisbrich and Bledsoe do the marketing, Timothy serves as the self-described “video guy.” They also hired a salesman.
“We feature clients in the videos,” Timothy said. “We feature products.”
While Timothy said he tries to keep videos to two minutes, he explained that it takes as long as a day to shoot one.
“You shoot in a day, and you edit as long as it takes you,” he said.
Bledsoe said Yinc Marketing now has about 15 clients. As the company expands, he said he might hire a marketing writer and possibly recruit a student intern from DSU who is majoring in English.
For more information, visit www.yincmarketing.com.
