For the last eight years, as summer begins to bring blistering heat to southern Utah, InfoWest has sprung into action with one of its most beloved traditions: its annual backpack giveaway.
Since 2017, InfoWest has given away free backpacks each year to children throughout the communities it serves. What began in Moapa Valley, Nevada, has since expanded to include St. George, Cedar City, and Richfield, Utah. Now each summer, InfoWest gives away more than 500 backpacks.
It’s a company-wide effort, but InfoWest’s marketing team takes the lead—and they do an impressive job. It takes time and coordination to assemble the backpacks and organize the giveaway events in each location.
Each backpack is filled with essential school supplies, and some even include extras like lunch boxes or headphones. The designs range from character-themed favorites to colorful options in various shapes and sizes, offering something for every child.
The giveaway is open to everyone in the community—whether a family is in financial need or simply overwhelmed by back-to-school expenses. In past years, InfoWest, the local internet service provider, has also provided free tacos or burgers during the event. This year, the team opted for doughnuts in order to stretch the budget and provide even more backpacks.
“I think the kids like donuts better than tacos,” said Kelly Nyberg, CEO and founder of InfoWest.
What started as a simple way to support the community has grown into a highly anticipated annual event. Many families return year after year, and the quality of the backpacks continues to improve.
“We started with the little string backpacks. Through working with vendors, finding deals, and a little bit of elbow grease, we’ve been able to up our backpack game each year,” said Nyberg.
InfoWest is already preparing for next year. Since the company funds the giveaway entirely, its team works with vendors throughout the year to purchase supplies when prices are lowest. The more they save, the more backpacks they can provide.
In recent years, InfoWest has consistently distributed more than 500 backpacks annually. When there are extras, they’re donated to nonprofit organizations that support local youth.
The event is first come, first served, and once the backpacks are gone, they’re gone.
“Backpacks are geared toward 3rd–5th grade, but any and every student is welcome to take one while supplies last,” added Nyberg. “This is exactly why supporting local businesses is so important—they give back to the community. InfoWest saw a need and decided to step in and help however we can.”
