I Can’t Believe It’s Butter — a spin-off product of margarine brand I Can’t Believe It’s Not Butter — has seen underwhelming sales since sales began earlier this year. “We are capitalizing on the signature disbelief associated with I Can’t Believe It’s Not Butter,” said Unilever CEO Paul Polson. The product debuted at the International … Continue reading I Can’t Believe It’s Butter suffers lukewarm reception, low sales