“Take Your Time” campaign leads to certification for local businesses in Garfield County
By Jaqueline Crane
Garfield County is providing local businesses the opportunity to become “Take Your Time” certified in order to better the tourist and visitor experience. In 2016, the award-winning “Take Your Time” campaign brought many visitors to the area, and the addition of the certification is building upon the campaign to help expose travelers to all that the county has to offer.
In the Garfield County Tourism year-in-review 2017 report, Bryce Canyon National Park saw 2.3 million visitors, an increase of 35.5 percent from the previous year. With the addition of visitors, Garfield County started an internal “Take Your Time” certification to give county members, employees, and travelers alike the opportunity to learn and experience more. Just like the original “Take Your Time” campaign, the certification is showing visitors that there is always a new attraction or activity to experience in Garfield County.
“The ‘Take Your Time’ initiative has brought incredible success to the community,” said Falyn Owens, executive director of Garfield County Office of Tourism. “Now paired with the certification, local businesses are able to gain more knowledge about the area and connect and inspire customers to experience one more day in Garfield County.”
Three businesses have completed the certification, including Boulder Mountain Lodge, Rockin’ R Ranch, and Red Ledges. With a sticker in the window to inform travelers, these businesses are better prepared to answer questions and give travel suggestions for Garfield County. Each business is supplied with multiple resources to assist in this process including quick answer guides for questions, maps of the area, activity lists, and travel brochures to showcase various options of adventure. These materials are helpful to employees and visitors alike.
Success to the community has come in more ways than the “Take Your Time” initiative. The initiative brought more people to Bryce Canyon National Park, and those people helped boost the economy as a whole. From the 2.3 million people who visited the park last year, $213 million were spent by travelers, according to The National Park Service. The money spent by visitors supported 3,119 jobs in the area. These employees, through the certification, are investing time back into the visitors who come to Bryce Canyon.
The four-step “Take Your Time” certification teaches employees more about areas that are farther away from their location. Employees who know the area are better able to help answer questions. When an employee helps adventurers, the employee assists in creating a more enjoyable and memorable trip, which in turn brings more people to the county.
“I asked our front desk staff to take the quiz, and I think we all learned about a couple new activities in the areas of the county that are a bit further away from Boulder,” said Susan Heaton from Boulder Mountain Lodge. “The ‘Take Your Time’ certification is a good reminder not only of what tourism in Garfield County is about but also of the many fun things to do in this amazing part of Utah.”
Heaton encouraged other businesses to join the initiative and become certified in order to help their customers have the best experience possible.
“If you have a few extra minutes, go through the information provided,” she said. “It is easy, and you might learn something new, too.”
Not only will the certification help companies and employees but it will also continue to help the growing economy in the area. Through the increase of visitors in the area, the cumulative benefit to the economy has been $256 million. With this economic well being, Bryce Canyon has become the 12th most visited national park in the country and the second most visited in Utah. The increase in economic benefits for the community is another reason why employees and companies should become certified in order to better serve guests coming to the area and is another reason why this internal certification program is important.
To learn more about the “Take Your Time” certification, visit brycecanyoncountry.com/employee-resource-center.
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