In April, Best Friends Animal Society was named one of “The 2016 Harris Poll EquiTrend Brands of the Year” based three factors that result in a brand equity rating for each brand: familiarity, quality and purchase consideration.
Best Friends Animal Society is a national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters. A leader in the no-kill movement, Best Friends runs the nation’s largest no-kill sanctuary for companion animals, adoption centers and spay and neuter facilities in Los Angeles and Salt Lake City as well as lifesaving programs in partnership with more than 1,500 rescue groups and shelters across the country. Since its founding in 1984, Best Friends has helped reduce the number of animals killed in American shelters from 17 million per year to an estimated 4 million and continues to build effective initiatives that reduce the number of animals entering shelters and increase the number who find homes.
The complete list of Harris Poll EquiTrend Brands of the Year can be found online at theharrispoll.com.