The chargemaster is a list of services and procedures a hospital provides and the cost for each item. Unfortunately, what we have is confusionmaster.
The chargemaster is a list of services and procedures a hospital provides and the cost for each item. Unfortunately, what we have is confusionmaster.

Hospitals guard prices like the CIA guards secrets

Way back in 2017, before we were on the road to Nuremberg with Donald Trump, the Washington Post was outraged that hospitals were trying to make a profit. Like most stories involving reporters, economics, and healthcare it was both wildly inaccurate and agenda driven.

The story’s one useful service was introducing the public to the slightly ominous term “chargemaster.” At first glance, chargemaster might be mistaken as the cause of the so-called epidemic of “mass incarceration,” a fiendish device district attorneys use to jail minorities captured during the government’s regular sweeps in low-income areas.

Even for those who haven’t been to jail, the term has unsavory associations, bringing to mind arrogant, price-gouging monopolies who look upon customers as rubes to be exploited. (Ticketmaster, come on down!)

In reality, the chargemaster has more to do with pricing than policing. Theoretically, it’s a complete listing of all the services and procedures a hospital provides patients, followed by the cost for each item.

What the consumer doesn’t know is that the price listed after any procedure is as hyperbolic as an entree description on a Trump restaurant menu. The cost paid by Medicare or a health insurance company often bears little relation to what’s listed on the chargemaster. Just as the window sticker on a new car is only a starting place in the negotiation.

The U.S. healthcare market is currently designed to guarantee high prices, encourage waste, and discourage price shopping. That’s because consumers can get a binding estimate on building a house, but they can’t get any kind of estimate on removing a gall bladder. Requiring hospitals to post the chargemaster on the web is supposed to give consumers this vital information, but in truth all it will give most of them is a headache.

I predict that it will be easier to read the privacy agreement for Facebook victims than to comprehend the chargemaster. If it were up to hospital administrators, consumers wouldn’t even be able to find out what it cost to park until they tried to exit the lot. Instead of a simple procedure-equals-cost equation, the consumer will no doubt have to assemble the procedure himself, which is just how the hospitals want to keep it.

Maryland made a tentative effort to lift the cost veil. The Maryland Health Care Commission has a website with the inane name of “Wear the Cost,” which sounds like the surgery bill will be tattooed on your backside. Instead, it compares turnkey prices for common procedures affecting patients who are either women, old, or both.

Consumers who fit within that medical straightjacket can finally see what hip replacement, knee replacement, hysterectomy, and vaginal delivery prices are at 21 different hospitals. Unfortunately, hospital patients, like whiskey drinkers, tend associate high cost with high quality. That’s not necessarily true, as the medical complication and readmission rates for the procedures at various hospitals demonstrates.

The feds need to build on the chargemaster unveiling by demanding that all hospitals that accept federal money post binding prices on the web for the 25 most common surgical procedures, outpatient procedures, and tests. The charges must also match the best price offered to insurance companies.

That’s half the battle. The other half is getting the consumer to act on the information. In Maryland, Sinai Hospital charges $32,500 for a knee replacement while UMD Medical Center at Easton charges over one-third less at $22,700, with fewer readmissions. If the patient has a $3,000 deductible and the co-pay is 10 percent, many would still choose the more expensive Sinai because it wipes out their deductible and all the rest that year’s healthcare is free!

Smart insurance companies would give the patient an incentive to be a smart shopper by sharing the savings. Instead of pocketing the $9,800 saved by paying for the knee replacement at UMD Easton, the insurance company could share by applying ten percent of the savings to the patient’s deductible for that year.

The patient would pay ten percent of the procedure ($2,270) and the insurance company would apply ten percent of the savings ($980) and their deductible for the year would be satisfied. To insure this wasn’t a one-time-only cost-conscious decision by the consumer, the insurer could continue to apply ten percent of procedure savings to future deductibles. This is good for the company because it reduces customer churn by giving the patient a reason not to change policies, and the customer saves money on future deductibles.

That’s an ideal situation. Unfortunately, what we have is confusionmaster, and that’s probably where the feds will call it quits.

The viewpoints expressed above are those of the author and do not necessarily reflect those of The Independent.

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Michael Shannon
Michael R. Shannon is a public relations and advertising consultant with corporate, government and political experience around the globe. He is a dynamic, entertaining and funny keynote speaker for political, corporate, non–profit and governmental organizations. In addition to his speaking and consulting, Shannon is the author of A Conservative Christian’s Guidebook for Living in Secular Times (Now With Added Humor!) As consultant to The Israel Project, he has made a number of trips to Israel where he worked closely with the Ministry of Foreign Affairs in their efforts to promote a positive image of Israel. Shannon has also conducted media and message training workshops for MFA and Israeli Defense Forces spokespersons along with representatives of various non–governmental organizations. During the UN Court trial in The Hague, Shannon worked closely with the MFA in its international media outreach. Shannon teaches message development, crisis communication and public relations for The University of Tennessee – Chattanooga Command College, conducts the political advertising and message section of The University of Virginia's Sorenson Institute and he lectures on message development, politics for the Institute of Political Leadership. He is a regular speaker on political commercials, crisis communication and public relations for Campaigns & Elections magazine. He has also addressed the State Legislative Leaders Foundation, National League of Cities, conducted seminars for Information Management and The University of Arkansas – Little Rock and performed as the keynote speaker for the Canadian Broadcasting Corp. Shannon’s client list includes SAIC; United National Congress (Trinidad & Tobago); Royal Castle, Ltd.; New Generation Imaging; Dry–Clean Depot; Texas Medical Assn.; American Medical Assn.; American Medical Assn. PAC; Indiana State Police Alliance; Minneapolis Federation of Police; St. Paul Police Federation; Northern Virginia Transportation Alliance; The Peterson Companies; Gleaning for the World; various political candidates and elected officials. The work Shannon has done in the radio and television arena has been recognized for both creativity and effectiveness. He is a multiple first place winner in the American Association of Political Consultants Pollie awards. Shannon won back–to–back first place Silver Microphone awards for radio commercials. He is a three–time winner of the prestigious Gold statue at the Houston International Film Festival. Shannon won first place in the Vision Awards for television. He has also won consecutive Silver Microphone awards for best campaign.

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