St. George Master-Planned Community Desert Color introduced at Economic Development Summit
Clyde Companies based in Orem, Blue Diamond Capital based in Provo, and Merrill Trust Group based in Atlanta showcased their plans for a new master-planned community in St. George at the St. George Area Economic Development Summit. The new development, named Desert Color, will be a 3,350-acre community and will be located on SITLA land east of Interstate 15 and along Southern Parkway.
Clyde Companies, Blue Diamond Capital, and Merrill Trust Group have partnered to form the master development team. Desert Color will be among the largest ever master-planned developments in Utah. It will be divided into four main land-use districts: mixed-use commercial district, recreation, resort, and residential.
Desert Color emphasizes social connections, open space, recreational diversity, walkable neighborhoods, convenient regional commercial and retail services and hospitality and will offer a variety of home types, styles, and products.
As part of the plan, Desert Color will feature nearly 210 acres of developed parks and trails circulated throughout the community.
Hotels and resorts will be located within the mixed-use commercial district.
“We are proud to create a new, innovative community that will enrich the St. George area and the state of Utah,” Rhys Weaver, president and COO of Clyde Companies, told the 900 plus summit attendees. “Desert Color is a decades-long project, and we know it will succeed with the insight and guidance of our community partners.”
“We’ve been working closely with the Desert Color development team for many months now, and we look forward to continuing our collaboration,” said St. George Mayor Jon Pike.
“Washington County is familiar with Desert Color and its plan,” stated Washington County Commissioner Victor Iverson. “We have had some good conversations with the project leaders and will work with them as they progress.”
According to Brook Cole, Desert Color’s principal lead, the development is more than just a collection of homes, parks and businesses.
“It is the manifestation of a balanced life that connects all that is good about the Southern Utah experience in one community, unified by a central vision,” said Brook Cole, Desert Color’s principal lead. “A community that will recognize and blend in seamlessly with the St. George way of life, while at the same time providing an exciting new way to live it.”
Local approvals, private partnerships and sponsorships, homebuilders, groundbreakings, and other key development milestones will be announced as the project progresses. More information on Desert Color is available at desertcolor.com.
This doesn’t look like water conservation. What is wrong with the leaders of this community? How can you justify building lakes in a desert when there is a drought and a water shortage already. Quit promoting the waste of water and start thinking about conservation of our dwindling resources.