The Zion National History Association, the official nonprofit partner of Zion National Park, recently unveiled its new brand and name, Zion Natl Park Forever Project.

Zion National Park has experienced a record year of visitors each year since 2010 — currently 4.3 million visitors annually. As a result, the Zion National History Association rebranded as the Zion Natl Park Forever Project, recognizing the park’s growing needs and how the organization should support the park’s highest priorities — namely, resource preservation, visitor experience, education, and sustainability of Zion National Park.

In addition to the Zion Forever Project brand launch, a comprehensive field guide has been created to educate the public about the park’s highest priorities in resource preservation, education, visitor experience, and sustainability. This informational guide includes program descriptions and the financial details required to support these park priorities.

“For eight decades as Zion Natural History Association, we’ve been establishing layers of meaningful programs to address the park’s greatest needs, including its first bookstores, a field institute, and a foundation,” said Lyman Hafen, executive director of the Zion Natl Park Forever Project. “Now we’re bringing the full force of our heritage, plus our knowledge from the field, to re-commit ourselves to address the issues of today. Our goal is to grow a community of stewardship for Zion and her sister parks that is a model for the world.”

“The mission of the Zion Forever Project is an ongoing commitment to ensure there is an abundance of resources now and for future generations to enjoy the Zion experience,” said Mark Preiss, director of the Zion Natl Park Forever Project. “The new name and brand reflects the understanding that our community and partnership efforts will always require our unified attention as the needs of the park evolve. This is an exciting new chapter for all who come to enjoy this beautiful sanctuary.”

Being the official fundraising partner of the park, the Zion Natl Park Forever Project notes that federal support of park operations has been flat to declining, leaving inadequate resources to keep up with demand.

“Critical to the future of Zion National Park is a recommitment to the care and sustainability of the park in order to facilitate the millions of visitors that come from around the world every year,” said Zion National Park Superintendent Jeff Bradybaugh. “The Zion Forever Project is a collaborative and necessary partnership that fully leverages federal and private support to address the park’s highest resource priorities. This effort reminds each of us that we can make a difference, and stewardship of this natural gem is our responsibility.”

The new name and brand can be seen throughout Springdale and on the town and park shuttle buses. All contributors to the Zion Natl Park Forever Project become part of the Zion Circle regardless the size of donation.

For more information, visit zionpark.org.

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