Hospitals want to maintain price opacity. If you ask a hospital what it costs to have your appendix removed, you get laughter, contempt, or dead silence.
Hospitals want to maintain price opacity. If you ask a hospital what it costs to have your appendix removed, you get laughter, contempt, or dead silence.

Hospitals play pin the price on the donkey

Consumer knowledge is consumer power. That is why hospitals fight tooth-and-toenail against any efforts to post turnkey prices for medical procedures.

Hospitals want to maintain price opacity. If you ask a hospital what it costs to have your appendix removed, you get one of three replies: Uproarious, table-pounding laughter; thinly veiled contempt at such an ignorant question; or dead silence.

In theory, health insurance companies should be staunch allies of consumers in this fight for price transparency. Unfortunately, health insurance companies are basically utilities run by bureaucrats who move paper instead of electricity. They’re content to be wards of the Obamacare state.

Fortunately, the Information Iron Curtain has been under assault by at least three local efforts.

The Dallas Morning News reports Crystal Roberts was rushed to an emergency room after a car crash. Fortunately, she was home in only three hours. Unfortunately, lacking insurance, she was billed at the “This Is Gonna Hurt” rate and charged $11,037 for procedures that didn’t require hospitalization.

This exemplifies the greed and sadism that typifies hospital administrators. They attempt to charge the highest prices to people who have already demonstrated they are either broke or idiots because they don’t have health insurance in the first place.

It’s literally adding insult to injury.

Crystal found a personal injury lawyer working on commission and sued the hospital. The state supreme court, bless its heart, ruled if the hospital intends to prove its $11,000 walletectomy is “reasonable” it must “share … details about the discounted rates it had with health insurers.”

That’s real progress, but the danger is that the rats will see their hospital ship is sinking and settle out of court without releasing the prices.

The Maryland Health Care Commission is our second example. It published a limited list of turnkey prices for medical procedures — limited because the prices cover operations on women or the elderly or elderly women. But it’s a start. The numbers cover 21 different hospitals in the state and along with prices the percentages of medical errors are also posted.

Finally, the private sector has done its part. Kaiser Health News covered the North American Specialty Hospital company that offers its business clients a program where employees leave the country for less expensive surgery.

Donna Ferguson had a knee-replacement done in Mexico by a surgeon from the Mayo Clinic. You’re no doubt thinking, “Yeah, Mexico this year, but it’ll be Somalia in 2020 if greedy capitalists can save a dime.” Our suspicion is misplaced. Donna had the option of staying in Mississippi. What made the difference was the $5,000 check she received from her employer for agreeing to the lower-priced package.

Now the Trump administration has joined the fight. If you doubt the importance of access to pricing information, the response of hospitals to the Trump administration’s Hospital Price Transparency Rule makes my point eloquently.

They sued to block implementation. That’s because if it were up to hospital administrators, patients wouldn’t be able to find out what it cost to park until they tried to exit the parking garage.

The New York Times explains, “The nation’s hospital groups sued the Trump administration over a new federal rule that would require them to disclose the discounted prices they give insurers for all sorts of procedures,” including the cash price it will accept from individual patients.

It’s interesting that while hospitals have no compunction about forcing Crystal to hold bake sales to make the monthly payment on her hospital bill, the effort involved in publishing price information would bring the friendly folks in hospital billing to their knees. “‘The sheer volume of data that the government is proposing health plans disclose is staggering dollar amounts for every single item or service, for every single provider and facility, for every single individual and employer plan,’ wrote executives from America’s Health Insurance Plans and the Blue Cross Blue Shield Association.”

If that’s really the case, how do hospitals calculate the bill? Is it by taking the total overhead and anticipated profit for the month and divide it by the number of procedures? Or does the information already exist and they are simply lying through their lawyers?

Hospital price transparency has been one of the few sustained efforts on behalf of normal people from the Trump administration.

This fight is too important to leave to lawyers and judges. Consumers need to be heard. Call your congressman and tell him you support the Hospital Price Transparency Rule. And send an email to the Department of Human Services in support, too.

If consumers don’t make their voices heard, you can be sure that the vacuum will be filled by the blandishments of hospital lobbyists.

The viewpoints expressed above are those of the author and do not necessarily reflect those of The Independent.

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Michael Shannon
Michael R. Shannon is a public relations and advertising consultant with corporate, government and political experience around the globe. He is a dynamic, entertaining and funny keynote speaker for political, corporate, non–profit and governmental organizations. In addition to his speaking and consulting, Shannon is the author of A Conservative Christian’s Guidebook for Living in Secular Times (Now With Added Humor!) As consultant to The Israel Project, he has made a number of trips to Israel where he worked closely with the Ministry of Foreign Affairs in their efforts to promote a positive image of Israel. Shannon has also conducted media and message training workshops for MFA and Israeli Defense Forces spokespersons along with representatives of various non–governmental organizations. During the UN Court trial in The Hague, Shannon worked closely with the MFA in its international media outreach. Shannon teaches message development, crisis communication and public relations for The University of Tennessee – Chattanooga Command College, conducts the political advertising and message section of The University of Virginia's Sorenson Institute and he lectures on message development, politics for the Institute of Political Leadership. He is a regular speaker on political commercials, crisis communication and public relations for Campaigns & Elections magazine. He has also addressed the State Legislative Leaders Foundation, National League of Cities, conducted seminars for Information Management and The University of Arkansas – Little Rock and performed as the keynote speaker for the Canadian Broadcasting Corp. Shannon’s client list includes SAIC; United National Congress (Trinidad & Tobago); Royal Castle, Ltd.; New Generation Imaging; Dry–Clean Depot; Texas Medical Assn.; American Medical Assn.; American Medical Assn. PAC; Indiana State Police Alliance; Minneapolis Federation of Police; St. Paul Police Federation; Northern Virginia Transportation Alliance; The Peterson Companies; Gleaning for the World; various political candidates and elected officials. The work Shannon has done in the radio and television arena has been recognized for both creativity and effectiveness. He is a multiple first place winner in the American Association of Political Consultants Pollie awards. Shannon won back–to–back first place Silver Microphone awards for radio commercials. He is a three–time winner of the prestigious Gold statue at the Houston International Film Festival. Shannon won first place in the Vision Awards for television. He has also won consecutive Silver Microphone awards for best campaign.

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